Analysis of TV Advertisement Essay Example

Analysis of TV Advertisement Essay Example Analysis of TV Advertisement Essay Analysis of TV Advertisement Essay Lynx is a company that makes deodorant and other toiletries. This is a company that has a very strong brand name and a wide following of young, fashionable, heterosexual males. Because of its good brand name in this country there is very little need for it to make a name for itself from scratch and it can build upon what is already known.  Addressee: The Public Men.  The addressee is obviously men and maybe the odd burley lesbian. The type of men targeted will mainly be single, fashionable, young and heterosexual. This advert is all about getting a girl and this will only apply to single men, as they are the type of men looking for women anyway. As the brand label and distinctive masculine fragrance is a very fashionable thing at the moment and is thought to be very good for your sex appeal. It applies to young people because the target of the mans aims is a very attractive and young lady that will put it older men out of the target group. Well the fact this is a sexually orientated advert rules out people with other sexual orientations. It is used to stop people smelling of bodily odors. Message: Buy Lynx to get attractive women.  This is a very sexually orientated advert with the message that Lynx will make you more appealing to the opposite sex. It is supposed to be funny and show should even work for the man in the advert who isnt very attractive, Ive been told. The reason that Lynx appeals to heterosexual males is that lynx displays in its advertisements that when you use lynx you have an ability you wouldnt usually have to get girls. Contact and Code: Visual and Audio.  This is a television advert so it obviously a visual experience. But the audio way is very strange. It is only music and some short narration so the music does not have a lot of importance in the advert. But the music is strange and I think that it is supposed to make it comical and the music is positive in a strange sort of way. The narrator was a normal person and was speaking as if from a nature program describing the man as a male hornbill. About The Advertisements  The Setting  The setting is a public library where you educate yourself, and maybe this advert is about educating the viewer. It is a normal place that we have all been to and it is a normal situation for someone to be in with a weird twist on it taking it just out of reality.  The Lighting  The lighting is very bright and warming effect. It is not harsh light and makes the environment look clean, fresh and friendly. The lighting comes from above and the left and it is supposed to brighten up the face of the girl and make her more attractive. The Man  The man is not a very attractive guy and would find it hard to get a girl like the one in the advertisement. He looks normal but there is an interesting twist, the fact that has very long toenails! This tries to be different from the usual way to courting a girl but it is still successful, like Lynx.  The Woman  The girl is very attractive and she would be a target for many men. She would be the sort of dream woman of most guys and therefore she would appeal to a large group of people. This would catch the eye of a young men channel flicking and they would watch the rest of the advert.  When he taps his feet on the floor all of the women in the room are interested. This shows that it has a universal effect, like Lynx.

Acid-Base Indicator Definition and Examples

Acids In chemistry and cooking, many substances dissolve in water to make it either acidic or basic/alkaline. A basic solution has a pH greater than 7, while an acidic solution has a pH less than 7. Aqueous solutions with a pH of 7 are considered to be neutral. Acid-base indicators are substances used to determine roughly where a solution falls on the pH scale. Acid-Base Indicator  Definition An acid-base indicator is either a weak acid or weak base that exhibits a color change as the concentration of hydrogen (H) or hydroxide (OH-) ions changes in an aqueous solution. Acid-base indicators are most often used in a titration to identify the endpoint of an acid-base reaction. They are also used to gauge pH values and for interesting color-change science demonstrations. Also Known As: pH indicator Acids Perhaps the best known pH indicator is litmus.  Thymol Blue, Phenol Red and Methyl Orange are all common acid-base indicators. Red cabbage can also be used as an acid-base indicator. How an Acid-Base Indicator Works If the indicator is a weak acid, the acid and its conjugate base are different colors. If the indicator is a weak base, the base and its conjugate acid display different colors. For a weak acid indicator with the genera formula HIn, equilibrium is reached in the solution according to the chemical equation: HIn(aq) H2O(l) ↔ In-(aq) H3O(aq) HIn(aq) is the acid, which is a different color from the base In-(aq). When the pH is low, the concentration of the hydronium ion H3O is high and equilibrium is toward the left, producing the color A. At high pH, the concentration of H3O is low, so equilibrium tends toward the right side of the equation and color B is displayed. An example of a weak acid indicator is phenolphthalein, which is colorless as a weak acid, but dissociates in water to form a magenta or red-purple anion. In an acidic solution, equilibrium is to the left, so the solution is colorless (too little magenta anion to be visible), but as pH increases, the equilibrium shifts to the right and the magenta color is visible. The equilibrium constant for the reaction may be determined using the equation: KIn [H3O][In-] / [HIn] where KIn is the indicator dissociation constant. The color change occurs at the point where the concentration of the acid and anion base are equal: [HIn] [In-] which is the point where half of the indicator is in acid form and the other half is its conjugate base. Universal Indicator Definition A particular type of acid-base indicator is a universal indicator, which is a mixture of multiple indicators that gradually changes color over a wide pH range. The indicators are chosen so mixing a few drops with a solution will produce a color that can be associated with an approximate pH value. Table of Common pH Indicators Several plants and household chemicals can be used as pH indicators, but in a lab setting, these are the most common chemicals used as indicators: Indicator Acid Color Base Color pH Range pKIn thymol blue (first change) red yellow 1.2 - 2.8 1.5 methyl orange red yellow 3.2 - 4.4 3.7 bromocresol green yellow blue 3.8 - 5.4 4.7 methyl red yellow red 4.8 - 6.0 5.1 bromothymol blue yellow blue 6.0 - 7.6 7.0 phenol red yellow red 6.8- 8.4 7.9 thymol blue (second change) yellow blue 8.0 - 9.6 8.9 phenolphthalein colorless magenta 8.2 -10.0 9.4 The acid and base colors are relative. Also note some popular indicators display more than one color change as the weak acid or weak base dissociates more than once. Acid-Base Indicators Key Takeaways Acid-base indicators are chemicals used to determine whether an aqueous solution is acidic, neutral, or alkaline. Because acidity and alkalinity relate to pH, they may also be known as pH indicators.Examples of acid-base indicators include litmus paper, phenolphthalein, and red cabbage juice.An acid-base indicator is a weak acid or weak base that dissociates in water to yield the weak acid and its conjugate base or else the weak base and its conjugate acid. The species and its conjugate have different colors.The point at which an indicator changes colors is different for each chemical. There is a pH range over which the indicator is useful. So, the indicator that might be good for one solution might be a poor choice to test another solution.Some indicators cant actually identify acids or bases, but can only tell you the approximate pH of an acid or a base. For example, methyl orange only works at an acidic pH. It would be the same color above a certain pH (acidic) and also at neutral and alkaline values.